What Are GPTs and Artifacts?

Think of GPTs like hiring a specialist for a specific job. When you create a GPT, you're essentially training ChatGPT, in your own words, to excel in a specific area, such as assisting with math homework, writing business emails, or answering questions about cooking. Once you set it up, it remembers its job and acts the same way every time you talk to it.

GPTs can browse the internet, create images, work with files you upload, and even connect to other apps and websites through special connections. They're like a Swiss Army knife of AI tools all built into one assistant.

How Are People Using Them?

People use GPTs when they want a reliable AI helper that's an expert in something specific. For example, a teacher might create a GPT that excels at explaining science concepts, or a business might develop one that knows everything about its products to assist customers.

Artifacts are different. They're like a special workspace where you tell Claude, in plain language, the kind of AI tool you want to create and what it should do for you. Just describe an app, website, creative project, documents, and even games, and Claude builds it on the spot. Instead of just talking, you can actually see and play with what Claude makes in a separate window next to your conversation.

Both GPTs and Artifacts can be created, edited, and updated at any time using plain language.
No coding or technical knowledge required.

What Can They Do?

Key Differences

Choose GPTs if you want:

  • A specialized AI assistant with a consistent personality

  • Team collaboration and internal company tools

  • Long-term knowledge retention from uploaded files

  • Advanced customization of AI behavior

  • Integration with external APIs and services

Artifacts are more focused on creating interactive tools that generate content that you can see and use. Create working versions of apps, websites, and customized creative projects. Artifacts can't reach out to the internet or save things permanently like GPTs can.

Artifacts are perfect when you want to build something cool quickly, like creating a simple app, making an interactive presentation, or designing a webpage. Students use Artifacts to make study guides with charts and games, while professionals use them to create prototypes and visual presentations.

Choose Artifacts if you want:

  • Interactive, visual content creation

  • Real-time iteration and modification

  • Quick prototyping of apps and visualizations

  • Free access to advanced AI features

  • Immediate sharing and remixing capabilities

This information and comparison are based on features available as of August 2025. Both platforms continue to evolve rapidly.

Use Ideas For Radio Creatives

Radio Creatives love GPTs for creating specialized assistants they train to deliver the exact kind of content and ideas they’re looking for. GPTs can become your go-to creative partners that understand your show or station’s unique style and constraints.

You might create a GPT that…

  • …is an expert at writing compelling imaging, promo, or ad copy exactly the way you would.

  • …helps brainstorm creative ideas for benchmarks, bits, and contests that fit perfectly with your target audience’s values, sense of humor, and expectations.

  • …generates ready-to-post social content written in your voice, complete with images and video you select or tell the GPT to create.

Artifacts, on the other hand, are perfect for creating interactive content that engages your audience beyond just audio.

Think interactive polls for your website, visual countdowns for contests, audio players with custom designs, or even simple games that tie into your show's theme.

Some radio pros use Artifacts to quickly mock up promotional materials or create interactive features for their station's app.

Prototype Gallery