Too many companies are tossing AI tools at their teams like swag at a trade show. No context, no coaching, just 'Here, good luck.' Then, when nothing game-changing happens, they don’t question the rollout; they blame the tech.

“AI won’t take your job, but someone using AI might.” Heard that one? It’s not difficult to understand on the surface, but what exactly would this ‘someone’ be doing with AI to take my job? Here’s the breakdown.

I still hear people argue that using AI is “cheating.” Cheating at what? This isn’t a final exam. It’s work. Using AI to brainstorm ideas and then shape the content in your own voice and style is like discovering a lever that moves twice the weight with half the effort. Why wouldn’t you use it?

I propose you kick spring cleaning to the curb in favor of a station monthly tactical audience engagement cleanse. It rolls right off the tongue, doesn't it? 

Country Radio has always been more than just a source of music; it’s a community, a cultural hub, and a voice that connects artists with fans. In an era where listeners have endless choices, the stations that thrive will not only play the best songs but also create the best experiences.